When you are working on identifying your brand you should understand that your brand is owning a place in the consumers mind of who you are and want you have to offer.
It is not a logo.
It is not a design.
It is you.
Logos and design are a byproduct of a brand.
So many times people will try to emulate another persons brand, dressing like they dress, talking like they talk; acting like they act.
You will see this frequently with people who follow hollywood stars. People wearing the same sunglasses, shoes or hairstyle.
I get it. We all want to associate ourselves with successful people in someway shape or form.
That works on personal level to a degree, but doing this it will kill your business. People will see thorugh it.
When building your business brand, which is YOU, because in this industry people buy from you, someone they trust, admire, and respect, ask yourself, “Who am I?” “What drives me?” "What am I passionate about”
As you answer these questions you will begin to see your brand come to life.
You see, it is already there. It can be nurtured and tweaked, but it is already within you.
For the most part, I am a blue jean, t-shirt and flip flop wearing kind of guy. Do I put on a suit and tie? Yes. When the situation requires a formal presence. But on any given day, I could be in casual clothes, and a day or two unshaven as I am as I write this.
This is just a part of who I am.
Personally I am a compassionate person who cares deeply for the souls of other people and their journey through this life. I want them to be a better person because they have been in my presence. I want them to walk away feeling better about themselves and the world around them. Knowing that I will do whatever i can to help them in any situation.
I truly want to help people and make a difference in the lives of people and to be a part of something bigger than myself. As I grow my busness and find more time, less stress and more money, I want to be able to take as manny mission trips as I can. There is someting so real about working and helping people in mission countries, like Jamaica and Haiti that really brings out a new person. Now that is not to say I can't do the same here and I do. Talking to the homless person on the street and finding out who they are, what there situation is as oppsed to simpky throwing money at them.
At a recent event there were many people who were slickly dressed, hair in just the right place, designer shoes and suits all making massive amounts money. Then there were those that looked like they just rolled out of bed after a long evening of doing who knows what, all making massive amounts of money.
Then there were this who were as humble as they could be and some who were just over the top happy. All making massive amounts of money.
What do all of these of people have in common?
They are being real. They are being who they are. They are not trying to copycat someone.
The point here is you have to find who you are. You have to find your voice.
This can take some soul searching and seeking help from someone, like a business coach, or a person who has an objective view of you. Someone looking from the outside. This could actually be a rather difficult situation. there may be things that are reveled that you don’t like to hear that need to be changed. But isn’t that what growth is all about?
Peel back the outer layers and look deep inside.
Who are you?
Who do you want to be as a person?
What characteristics are part of your personality that you can bring out that tell more about who you are.
Remember, if you work hard enough to earn massive amounts of money, this money will only amplify who you are.
If you are compassionate and caring person, you will become more compassionate and caring. If you are an idiot and jackass…..well?
Trust me, I met some of these type of people recently. They are making a lot of money, but they are kind of people who I personally do not wnat to be around. Then there are other people who do.
Whan you find your voice of who you are, you will attract the kind of person that resonnates with your voice.As for all the others who don't…remeber there ar 7 billion people on this planet.
So get out there discover who you are, find your voice, and be real….B U!
David – http://markethive.com/david-ogden